Here are some fun cards we printed for Boulder-based wine company Scarpetta last Autumn. Scarpetta is the proprietary wine label of the owners of Frasca, one of the bright lights among Boulder’s eateries. These cards are simple and bold, employing the full field of the white card to imply poise and the utmost in quality. And it was a blast working with that illustration! The pig has such great linework that all of the minute detail really pops. Bleeding the pig off the left edge also helps encourage recipients to flip the card to get the contact info on the back side… where the colors also flip.

As these are printed on both sides, these cards presented the problem of conflicting impressions: the impression from one side threatened to interfere with the printing on the opposite side. To avoid this, we printed the front of the cards on one sheet of paper, then printed the back side of the card on another sheet, relying on extremely tight registration and placement. When the printing was complete, we then custom-duplexed the front side to the back side, then diecut the cards for precise and clean edging. All of which supports the crisp and direct flavors of this fantastic wine. Find some near you and enoy it on a warm afternoon—you’ll thank the pig you did so.